Logo & illustrated label designÂ
When we have worked on this project, the whole organic products market in Italy was in its infancy. Organic products were a super-niche, sold only in niche food shops. Supermarkets offered none of them.
Vincenzi – historic producer of Bicerin liqueur – was well known for this product only, but had plans to diversify and create a complete line of products, to export high quality food Italian in the USA and Arab states.
After an extensive research on the packaging and labelling design trends, we deliberately focuses on a traditional, classic, clean style.
A number of traditional watercolors were then painted for every single label, depicting the main ingredient.
