Historic book
“We present the two companies as if they were two people, with the episodes that reveal their character.”
To make the merger with Chrysler easier in the eyes of Lancia dealers, we suggested and had printed a historical book; something more than an arid list of available models, but which rather revealed the charm, personality and exciting victories and defeats of both companies.
The time frame covers decades, with a continuous comparison between what is happening in the world and what is happening in Lancia and Chrysler.
