Portfolio

MOPAR Core Business

LMS online training

Car accessories give powerful selling arguments, if well exploited. They allow for creating ad hoc vehicles, detaching oneself from the concurrence and from mere price competition.

They strengthen the bond with the customer and are a smart way to manage the discount request. Yet they are chronically underestimated, because theirs is a rich and complex world to understand and exploit.

In these two WBTs we therefore entered into the practice of the process, both by analyzing the target through real life stories, and by analyzing the sales process in detail.

Client
FCA Unetversity for MOPAR
Date
2018
Country
EMEA market area
Localized in
23 languages
Keywords
MOPAR, FCA, Automotive accessories, Articulate Storyline, LMS, SCORM, instructional design